Colgate Total Clean Mint toothpaste is sold in Colombia, but it was banned in Argentina and Brazil. Why?
Following the complaint filed by Argentina and Brazil regarding the ban on the use, distribution, and sale of Colgate Total Clean Mint toothpaste , consumers of this product in Colombia have expressed their concern, while wondering why it continues to be sold in supermarkets and drugstores in the country.
Colgate Total Clean Mint toothpaste banned. Photo: iStock
According to a statement issued by the National Institute for Food and Drug Surveillance (Invima) , the cosmetic product stannous fluoride toothpaste, which generated the alert from Anvisa in Brazil, "does not currently have Mandatory Health Notification (NSO) to be marketed in Colombian territory."
Invima indicated that, as of May 20, 2025, no reports of oral cavity reactions associated with the use of toothpastes containing stannous fluoride had been identified .
Colgate Total Clean Mint toothpaste banned in Brazil and Argentina. Photo: iStock
The agency reported that, in response to the ban on the product's use, distribution, and marketing, NSO conducted a review of existing products in the country, corresponding to stannous fluoride toothpastes.
During this review, it was found that the "level of fluoride contained in these products is within the permitted limits," in accordance with the international lists of authorized ingredients for cosmetic products, as well as their functions, restrictions, and conditions of use.
Invima requested reporting of adverse effects Due to the public panic generated by the decisions taken in Argentina and Brazil, Invima (National Institute of Medical Devices) issued a call to consumers of toothpastes containing stannous fluoride if they experience adverse effects. "These reports can be directed to the owners or importers of the products, as well as to Invima," the agency stated in the statement.
Colgate Total Clean Mint toothpaste banned. Photo: iStock
If you wish to file a report, you can do so through the reporting mechanism available on the Invima institutional website, attaching relevant documentation, such as photographs, clinical reports, among others.
Symptoms to look out for- Pain in the mouth, tongue, gums or lips.
- Mouth ulcers (small lesions on the oral mucosa).
- Wounds or lacerations in the oral cavity.
- Burning or stinging sensation.
- Swelling (edema) of the tongue, lips, or other areas of the mouth.
On Tuesday, May 22, Colgate issued a statement stating that "Colgate-Palmolive reaffirms the safety, quality, and efficacy of the product. We are complying with the authority's order."
The company also stated that it "deeply regrets the difficulties experienced" by users of Colgate Active Prevention Clean Mint toothpaste, after a number of people in Argentina reported problems after using the product.
Companies work together to present additional information. Photo: iStock
In the event of any adverse reaction, the company asked consumers to contact its website: https://www.colgatepalmolive.com.ar/contact-us, to coordinate a product replacement.
Colgate clarified that the ruling issued by the Brazilian company Anvisa applied only to the aforementioned dental product. Therefore, "it does not affect any other Colgate Total toothpaste."
Finally, he stated that he is working with Anvisa to present additional information to support "the quality and safety of its product."
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